CREATING BUILDING BLOCKS (out of circles)

The Early Learning Coalition of Hillsborough County has a goal — to provide every child with high quality, equitable and inclusive early learning experiences. Their portfolio of programs and initiatives were centered around creating an enriched foundation for children from birth to five years old. But with multiple programs that felt graphically disjointed, the building blocks of their branding didn’t stand up to their mission.

CREATING A SOLID SYSTEM

In partnership with Roundsquare Strategy and without changing their current master brand logo, a creative system was developed to form a cohesive, flexible brand architecture. This included a graphic format for branding current programs that can easily be applied to any future programs, a system for creating icons, and graphic assets that can be applied to all communications.

GIVE THEM A TOOL

When a large internal staff has a constant need for informational and marketing materials with fast turnaround, an outside design team isn’t always the most efficient — especially for nonprofits with a budget to stick to. A toolkit of guides and templates were created to empower staff to create on-brand materials that are not just visually impactful, but also keep a clear message.