THE DRIVE TO BETTER HEALTH

A new company based in New York City with a commitment to enhancing healthcare accessibility, needed a brand package that supported their mission—to address the impact of social determinants on health equity by ensuring factors like location and socioeconomic status are not barriers to healthcare. They do this by providing healthcare practices and hospital systems a platform to provide every patient with transportation to their appointments—at no cost to the patient.

A logo needed to easily communicate both healthcare and transportation. This was created by using a continuous path and a healthcare cross. Combined with communications that emphasize warmth, inclusion and dependability, their mission remains clear.