I'm CC and I'm a strategic branding and multi-disciplinary creative with a passion for making meaningful work happen each and every day at her creative space, Construct Creative Studio.
With values that extend way beyond just getting the job done, it’s a commitment to brands whose goals I can stand behind, who are driven by purpose to impact our world. Rooted in research and strategy, the focus is on creating meaningful brands and visual identity systems with a foundation built to continually expand.
From Research & Discovery to Brand Strategy to Campaign Development, the mission is to find the the most effective ways to tell a story, no matter the medium.
About me
I’m a graphic designer and art director with experience supporting brands through visual identities, ad campaigns, and all the marketing materials in between.
Before diving fully into freelance with Construct Creative Studio, I graduated from the School of Art & Design at FIT with a BFA in Advertising and worked in ad agencies as both copywriter and art director and eventually, an ACD. I created campaigns for clients like Toshiba, Maimonides, Maxim, CJ Foundation for SIDS, Starkist Tuna, Shoprite, Coty, and Frangelico.
After 10 years in the agency world and a year-long hiatus adventuring around the world, I started Construct Creative Studio with the goal of focusing more on brands that do good. Through partnerships with some great people, I’ve had the pleasure of working on clients like Boys & Girls Clubs of America, American Cancer Society, and Arthritis Foundation.
From concept to execution, I truly enjoy the process of taking what begins as a sliver of an idea into a tangible, piece of work that can spark some kind of difference.